PUFF-BUFF makes original, innovative lamps designed to add some spice to life. Beauty but with a generous dose of humor. Lighting label PUFF-BUFF was launched in 2004 by Anna Siedlecka (industrial & interior designer) and Radek Achramowicz (architect & lighting designer). PUFF-BUFF is particularly well known for lamps and spectacular chandeliers made of air-filled parts and LED diodes. All lamps are hand-crafted in PUFF-BUFF’s studio-workshop in Warsaw.
Symbol express the main idea of the products and refers to the main lamp as well.
Strong lettering, light symbol.
Clear form. Simple letters.
Mirroring p & b. Ligature in ff.
Brand identification that helps build memorable brand feelings.
26 infographics to understand how to put the lamp together.
96 pages of product catalog.
The way of thinking about new identity is based on the light. Light in the meaning of the lamp that lights up space. And the light in the meaning of something lightweight. The main component of the Puff Buff products is air, very light material. That makes lamps shades very lightweight. So we have something light to work with.
The rebranding of Puff Buff brand. Make a new way of visual communication and build a consistent visual identity to work with. Create a unique logo with which the company can identify and reflect what the company is doing. How to present the light effectively. So that the design company can become a unique brand.
We asked Puff Buff to give us 7 words describing the project. They answered: